Having played golf for over 20 years (which is still crazy to think about). I've seen not only golf fashion change, but the game itself evolve too. Golf is reaching new audiences, more people are picking up the game, and that's genuinely great to see.
But somewhere along the way, golf fashion became something I struggled to connect with.
Classic cuts and heritage-inspired looks slowly gave way to pieces limited to one environment. Clothing that worked on the course for some, but rarely anywhere else.
I wanted something different that could keep up with my lifestyle.
Our pieces are designed to go further than the golf course. They're an investment in clothing that earns its place in your wardrobe - versatile, considered, and built to last.
Since shaping the concept in late 2024, I've worked meticulously to perfect the fit, feel and finish of every piece, without sacrificing style. This first launch is only the beginning of the brand for golfers who value heritage, performance and effortless style in equal measure.
Welcome to the club.
